Though direct mail marketing still carries a connotation of out-datedness, thanks mostly to the “snail mail” it involves, direct mail success statistics are still indisputable. 39% of consumers try a business for the first time because of direct mail.ĭirect mail statistics tell a story of an enduringly-and even increasingly- successful marketing channel.62% of consumers who responded to direct mail in the past three months made a purchase.Adding a name to your direct mail piece can increase response rates by 135%.The average direct mail response rate for prospect lists was 4.9% last year.Direct mail response rates are five to nine times higher than any other advertising channel.42% of recipients read or scan the direct mail they receive.Direct mail open rates can reach up to 90%.Thats not to say it cant be done its just more difficult. Thats a lot for a little postcard to accomplish. What has been the trend in your organization's use of direct mail over the past 5 years Has it gone up or down If there has been a marked change. Unmatched Results Market research indicates that it is crucial to reach recipients 7 to 10 days after an event. A highly personalized direct mail piece or digital message (based on behavior) arrives in home just 5 to 7 days after the triggering event. get creative with your direct mailings with ONeils mailing capabilities. From receiving data to first mail drop, our 48-hour turn time is truly speed-to-market. 54% of consumers say they want direct mail from brands that interest them. You must be able to deliver a very concise message that elicits the desired response from the recipient: You need to gain attention, stimulate interest, provoke desire, and make the prospect take action. Direct mail has proven to be a consistently effective marketing tool despite.70% of consumers say direct mail is more personal than online interactions.Create The Perfect Mailing List Consumer Lists 3.0 ¢ / per name The most comprehensive and accurate source for consumer marketing data today. 115,000 Square Foot Production Facility In-house production capacity of over 3 million pieces per day. These US advertisers also earn an average $2,095 worth of goods sold through direct mail per person. 250+ Direct Marketing Professionals Knowledge and experience to craft and execute effective solutions.US advertisers spend an average of $167 per person on direct mail.If you would like more information regarding our Direct Mail Services, please visit our contact page or simply call our Direct Mail Services department at 86. Direct mail spend-at $38.5 billion-accounts for the largest portion of US local advertising spend. Our long-term clientele base has been established by supplying our customers with a marketing service that is affordable and consistent.
0 kommentar(er)
